Last Updated: (February 16, 2024).

The following privacy policy (“Privacy Policy”) outlines how Brome Bird Care Inc. (“Brome”, “us”, “our” or “we”) will collect, use, protect and disclose personal information for visitors of the website https://bromebirdcare.com, https://bromebirdcare.ca and all of their subdomains (collectively, the “Website”).

We are committed to protecting your privacy rights and recognize the importance of protecting the information that we collect about you. We have prepared this Privacy Policy to describe our practices regarding the personal information we collect:

1. directly from visitors of our Website, recipients of our emails and beneficiaries of our Lifetime Care™ warranty (collectively, the “Services”);
2. when you purchase any of our products (“Products”); and
3. as otherwise indicated in this Privacy Policy.

By visiting our Website, purchasing our Products or using our Services, you acknowledge that we handle your personal information under the terms of this Privacy Policy, and you understand that our collection, use and disclosure of your personal information is as set out in this Privacy Policy.

1. What We Collect. We collect information about you in different ways:

1.1. Information you provide to us:

1. Online Order Information. When you make a purchase on our Website, we request information related to your purchase, including your name, email address, shipping details and phone number. We also request your credit card number, credit card expiry date, security (CVV) number, and billing address if different from your address (collectively the “Billing Information”). Billing Information is only used to process the credit card transaction for your purchase(s). For more details on the treatment of your Billing Information, please see the “Third Party Payment Provider” section further below in this Privacy Policy.
2. Online Accounts. If you sign up for an online account through our Website we may ask you to provide your e-mail address.
3. Communicating with us. When you reach out to us for customer service or other questions, we gather the details from those communications along with information about how you contacted us whether through phone, text or e-mail. For instance, if you e-mail us we will collect your e-mail address if it is a text message or phone call we will gather your phone number.
4. Lifetime Care™ registration. When you register your product on our website to benefit from the Lifetime Care™ warranty, we might ask for information such as your name, e-mail, address, phone number and date of birth.

1.2. Information we collect automatically:

1. Log Data. We may automatically record certain information about your use of our Services (we refer to this information as “Log Data”). This includes details like your IP address, device type, browser, operating system, pages you visited, time spent on features, usage frequency, search terms, clicked links, time zone, and location. We use this data to improve and customize our Services based on user needs and preferences.
2. Cookies. If you have agreed (as required by applicable laws), we might use cookies or similar technologies to analyze trends, manage website pages, track user movements, and collect overall demographic information. Users can control cookie and local storage preferences in their individual browser settings.

1.3. Information we collect from other sources:

1. Third-Party. We may gather information from alternative sources including data analytics firms, public databases, publicly accessible social media profiles and other third party collaborators such as Google (Google Privacy & Terms) or Facebook (Facebook Data Policy).

2. Use of Personal Information. We use the collected personal information for various purposes or as otherwise described at the time of collection:

2.4. Compliance and Protection. We may use your personal information to:

1. comply with applicable laws, lawful requests, and legal processes, such as to respond to subpoenas or requests from government authorities;
2. protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims);
3. audit our internal processes for compliance with legal and contractual requirements and internal policies; and
4. prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.

3. Disclosure of Your Data. We may share your data with the following parties and as otherwise described in this Privacy Policy or at the time of collection.

4. Data Retention. We retain information we collect as long as it is necessary and relevant to fulfill the purposes outlined in this Privacy Policy. In addition, we retain personal information to comply with applicable law where required, prevent fraud, resolve disputes, troubleshoot problems, assist with any investigation and other actions permitted by law. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances we may anonymize your personal information (so that it can no longer be associated with you) in which case we may use this information indefinitely without further notice to you.

We employ industry standard security measures designed to protect the security of all information submitted through the Services. However, the security of information transmitted through the Internet can never be guaranteed. We are not responsible for any interception or interruption of any communications through the Internet or for changes to or losses of data. You are responsible for maintaining the security of any password, user ID or other form of authentication involved in obtaining access to password protected or secure areas of any of our Services. In order to protect you and your data, we may suspend your use of any of the Services, without notice, pending an investigation, if any breach of security is suspected.

5. Your Rights. Depending on applicable laws, you may have the following rights with respect to your personal information:

1. the right to ask us for an overview of your personal information that we process;
2. the right to ask us to transfer your personal information directly to you or to another entity, including in a structured, commonly used and machine-readable format. This may apply to personal information that we process by automated means and with your consent or on the basis of a contract with you. We will transfer your personal information where it is technically feasible;
3. the right to have your personal information deleted if we no longer need it for its original purpose, if you object to us processing your personal information for our own legitimate interests or for personalized commercial messages, if you withdraw your consent for processing your personal information, if we unlawfully process your personal information, or if a law requires us to erase your personal information;
4. the right to object to us using your personal information for our own legitimate interests. We will consider your objection and whether processing your personal information has any undue impact on you that requires us to stop doing so. You cannot object to us processing your personal information if we are legally required to do so (for example if we are obliged to fulfill a contract with you);
5. if your personal information is incorrect, you have the right to ask us to rectify it. If we shared such data about you with a third party in compliance with this Privacy Policy, it is our obligation to notify this change to the third party;
6. the right to ask us to restrict using your personal information if in your opinion the information is inaccurate, if we are processing the data unlawfully, or if you have objected to us processing your personal information for our own legitimate interests; and
7. should you not be satisfied with the way we have responded to your concerns, you have the right to submit a complaint to us using the contact information further up in this Privacy Policy. If you are still unhappy with our reaction to your complaint, you can also contact the data protection authority in your country.